Emma Watson is all grown up, she looks fab in the new Burberry Fall/Winter 2009-10 ad campaign shot by Mario Testino near Burberry’s new headquarters in London. The campaign breaks in magazines in August and will appear on Burberry.com early next month and “an interactive digital campaign directed by Bailey that includes podcasts and behind-the-scenes footage will also appear on the site”. via WWD / TFS
“I wanted the images to represent both the rich history and the modernity of the Burberry brand, while at the same time reflecting a quiet beauty, timelessness and strength that is particularly significant today,” said Burberry creative director Christopher Bailey.
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